"We're able to view just everything that they do," Bill Diggins, U.S. chief for the Verizon Wireless marketing initiative, told an industry conference earlier this year. "And that's really where data is going today. Data is the new oil."
I use Verizon for my 3rd Gen iPad. The LTE is great. I thought about switching to them for our wireless phone service, but this article makes me pause on that idea. They say you can opt out, but I don't know if that's good enough.