Anything can use a little redesign. It's all about presentation.
How Hokschirr came up with idea: “I started thinking about which products I use on a daily basis, and which ones I wished had better packaging,” she tells Co.Design. “I settled on tampons when I spied an orange box decorated with swirls that was obnoxious and pastel at the same time. In my re-branding I focused on making packaging that was less whimsical, more geometric, and more elegant--packaging that I personally would like to have in my bathroom, instead of trying to find creative ways to hide.”