Ketchup with Pepper

I don't know when Farrah starting putting massive amounts of pepper on her ketchup when we have fries, but now I can't eat fries any other way.

When I met up with some friends at Yahoo! for lunch at the local In-N-Out, I notice Gloria did the same thing to her ketchup. I forgot to ask her where she got the habit from. I'm curious, who else do I know that does this? If you do this too please leave a comment and tell me how or why you started doing this? I'm just curious.